The pan-generational, and size inclusivity of her range now runs, with H&M, from adorable little girls’ dresses to unlined suits and sweaters for men and other styles-like Perspex-soled brogues and trenchcoats-to share. There’s going to be a “pink stain pot” for dabbing on cheeks and lips as well. “When H&M came to talk, I said, if I’m going to do it, I want to do it for everybody, not only women, but for men and children-and to make sure they get the quality.” She’s never made children’s and menswear before it’s also the first time she’s dipped her finger into beauty. The project took a lot longer than anyone foresaw, but geographical pandemic restrictions allowing, it will be at last shoppable globally in H&M stores and online in March.Įssentially, the collaboration is an expanded microcosm of Simone Rocha’s entire Irish-Chinese feminine-feminist world for all the family, seen right through to the pink perspex shop-in- shop-fit, hangers and sugar-almond pink packaging. “Pearl”-thus nicknamed by H&M for her well-known penchant for pearly beads-entered negotiations with the Swedish fast fashion behemoth as far back as the fairy-tale time of summer 2018. Finally, the cloak of secrecy surrounding the designer’s collaboration with H&M can be flung open: a set of online film teasers is launched today. “My code name is Pearl,” confided Simone Rocha in a squeaky stage-whisper over Zoom, the week before Christmas.
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